Stephen Gross is a brand creative executive who has worked for Disney and Mattel, and he wrote this guide as a new dad, with the pediatrician Jeremy F. Shapiro and the newborn care specialist Gabriella Terhes Karlsson. The book boils a baby's first year down to the essentials and sets them out as short, illustrated, step-by-step pages that a tired parent can take in at a glance. Its fourteen chapters run from preparing for the baby through feeding, sleep, diapers, bathing, play, safety and health, and end with finding support and staying sane. At its centre is the Simplest Baby Plan, a daily schedule for eating and sleeping, and the sleep chapter lays out several sleep training methods before the author's own approach. Quick Tips and Daddy Hacks add small workarounds for everyday problems.
The bet is that a new parent does not lack information. They have too much of it, at the wrong moment. So the book cuts each topic down to the steps you actually take, puts a picture beside them, and moves on.
It also treats the parents as part of the job. The last two chapters, Support and Staying sane, are about the adults: who can help, and how to get through the hard weeks without pretending they are easy.