Printable builder · Landscape · 1 page

Ansoff Matrix

A one-page Ansoff Matrix — the classic 2x2 that maps growth along two axes: the products you sell and the markets you sell them to. Cross them and you get four paths, drawn as quadrants with the risk rising from top-left to bottom-right. Market Penetration sells more of what you have to who you already serve (lowest risk). Product Development builds new offers for current customers. Market Development takes today's offers to new customers or regions. Diversification means new offers for new markets — the boldest bet. Name the business, jot a few concrete moves in each quadrant, and the sheet lays out the grid with axis labels and risk chips so you can see where you have the right to win. Print it blank to plan by hand.

Best for: Weighing where to grow next — and how much risk each path really carries.
Badge: Composed

A still life that evokes the Ansoff Matrix

Customize

Build your ansoff matrix

Composed printable

Four ways to grow.

The Ansoff Matrix maps growth along two axes — the products you sell and the markets you sell them to. Cross them and you get four paths: Market Penetration (more of the same, to the same people), Product Development (new offers for today's customers), Market Development (today's offers to new customers), and Diversification (new offers for new markets). Risk rises as you move away from what you already know.

How it works

Name the business — the product, service, or company you're growing.
Fill the four quadrants — a few concrete moves for each path.
Pick your bets — start where you have the right to win, then test one bolder move.

Landscape, one page. Leave any quadrant blank to fill in by hand.

Not sure where to start?