Empathy Map
A one-page empathy map drawn the classic way — one real person at the centre with the goal you're exploring on their behalf, four quadrants around them (Says, Thinks, Does, Feels), and two outcome cells beneath for their Pains and Gains. Name the person and the goal, then fill each zone from their point of view: quote what they say out loud, infer what they think and feel from what they actually do, then land on what blocks them and what a real win looks like. It's a fast way to step out of your own head and design for theirs. Print it blank to run a session by hand. Leave any zone empty to fill in later.
- Landscape
- 1 page
- Reflection
Best for: Getting a whole team to see a customer or stakeholder as a real person before designing for them.
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Books that pair with this printable.
Never Split the Difference
Chris Voss
The person across from you is never just saying what they want. They are revealing what they fear.
Read summaryJust Listen
Mark Goulston
The shortest path through resistance is not a sharper argument. It is the moment someone realizes you actually get them.
Read summaryNonviolent Communication
Marshall B. Rosenberg
Behind every judgment is a clumsy expression of an unmet need.
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