A good idea can be ignored for decades and still be right.
Byrne borrows the name sleeping beauty from a 2004 paper by Anthony van Raan about scientific papers that sit almost uncited for years and then take off. Gregor Mendel's work on heredity is the classic case: published in 1866, it went largely unnoticed until later researchers doing similar work found it. Being overlooked tells you about the audience, not about the idea.