A fact sticks when you tie it to something you already care about.
Tyson says the facts were picked by asking three things: is it tasty, does it make you smile, and does it connect to something the reader cared about before opening the book. That is why so many entries lean on films and pop culture. His favourite example in interviews is the Hulk: grow a person that big without adding mass and he would be about as dense as a beach ball.