Marketing & Persuasion

All Marketers Are Liars

Seth Godin

Write the promise beside the experience. Work on the part that does not yet support it.

Buyology

Martin Lindstrom

What we buy is rarely the thing. It is the cue, ritual, fear, memory, and belonging the thing lights up before language arrives.

Contagious

Jonah Berger

Ideas spread when sharing them makes people feel smart, useful, moved, and part of a story worth retelling.

Decoded

Phil Barden

Marketing works when it stops arguing with the buyer and starts designing the path toward the buyer's goal.

Hooked

Nir Eyal

A product becomes powerful when it stops asking for attention and starts answering the feeling that sends attention looking.

Influence

Robert B. Cialdini

The best defense against automatic influence is not suspicion. It is the trained pause that asks which shortcut just got pressed.

Predictably Irrational

Dan Ariely

The choice is rarely clean. First the room votes, then you explain why you agreed.

The Tipping Point

Malcolm Gladwell

A tipping point is the moment an idea stops asking for attention and starts recruiting the room.

Made to Stick

Chip Heath, Dan Heath · 2007

The best idea is not the one with the most information. It is the one people can still carry when the room gets noisy.

Your Wish Is Your Command

Kevin Trudeau · 2009

Test the method on its own terms, and test the seller on his. A technique can be useful and the person selling it can still be taking you — those are two separate questions and you are allowed to ask both.