Reading collection
Marketing & Persuasion
The psychology behind why people buy — and how to apply it.
- Books
- 10
- Insights
- 59
Collection index
A shelf with an argument.
Every collection gathers books around a practical life problem. Open the title that feels closest, then let the shelf widen the frame.
Read
01
Martin Lindstrom
Buyology
What we buy is rarely the thing. It is the cue, ritual, fear, memory, and belonging the thing lights up before language arrives.
Read
02
Phil Barden
Decoded
Marketing works when it stops arguing with the buyer and starts designing the path toward the buyer's goal.
Read
03
Nir Eyal
Hooked
A product becomes powerful when it stops asking for attention and starts answering the feeling that sends attention looking.
Read
04
Robert B. Cialdini
Influence
The best defense against automatic influence is not suspicion. It is the trained pause that asks which shortcut just got pressed.
Read
05
Chip Heath, Dan Heath · 2007
Made to Stick
The best idea is not the one with the most information. It is the one people can still carry when the room gets noisy.
Read
06
Dan Ariely
Predictably Irrational
The choice is rarely clean. First the room votes, then you explain why you agreed.
Read
07
Jonah Berger
Contagious
Ideas spread when sharing them makes people feel smart, useful, moved, and part of a story worth retelling.
Read
08
Malcolm Gladwell
The Tipping Point
A tipping point is the moment an idea stops asking for attention and starts recruiting the room.
Read
09
Seth Godin
All Marketers Are Liars
Marketing is no longer about the stuff that you make, but about the stories you tell.
Read
10
Kevin Trudeau · 2009
Your Wish Is Your Command
Test the method on its own terms, and test the seller on his. A technique can be useful and the person selling it can still be taking you — those are two separate questions and you are allowed to ask both.
Next rooms
Keep exploring.
15 books
ADHD & Focus
For the restless and the distracted. Books that meet you where you are.
Open →12 books
Become Hard To Manipulate
A persuasion-literacy curriculum. Read these and you'll start to see the strings: in ads, in apps, in conversations, in your own head.
Open →21 books
Better Conversations, Better Life
Most of your relationships are made of sentences. Six books on listening hard, speaking clearly, and turning conflict into connection.
Open →