“Right if” written before the test
- Monday: right if 12 of 20 neighbours pay up front.
- Friday: 9 paid.
- So: the £4 note stays in the corner. Try £3.50, or a different street, before booking a pitch.
The test could fail, so it told you something.
Learning & thinking · a life skill
a map of what the plan needs, and what you know
A list of assumptions is a start. Put them on a map instead: how much the plan needs each one, against how much you actually know. Test the corner where those disagree, with a test you could fail, and move the notes every week until a checkpoint.
Baked before work at 5am.24 loaves by 8am, not 30.30 loaves → 24
Offered pre-orders to 20 neighbours.14 paid up front. The test needed 12.people pay £4 → known
First Saturday at the market.Sold 22 of 24 by noon.pre-orders + stall → known
Checkpoint.Still fun, mostly. Tired on Sundays.change: 24 loaves, pre-orders first
The corner is where the plan's weight meets your ignorance. A note leaves it only one way: a test you wrote before you ran it, which came back.
For a plan you'll run for a month
A side project, a new routine, a move. Something you can try for a few weeks and then decide about.
Put a date on the plan when you'll decide whether to carry on, change it, or stop. Three or four weeks is long enough to learn something and short enough to remember why you started.
Finish “this works only if…” on sticky notes or scraps of paper. Include the ones about people (will they buy, will they help), the ones about you (time, energy, how much you'll enjoy it), and money.
Up the side: how much the plan needs it. Along the bottom: how much you know it, from something you've seen, not felt. The top-left corner, needed but unknown, is the only one you test this month.
If a note is hard to place, it's usually two assumptions. Split it.For each corner note: the cheapest test that would show it's wrong, the result that counts as right, and a date. Write “right if” before you look. A test with no way to fail is a hope with paperwork.
Once a week, slide each note to where the evidence now puts it, and change the plan when one turns out false. At the checkpoint, read the map: go on, change, or stop.
Thinking of moving to a new town? Before you sign a lease: “the commute takes under an hour” goes in the corner. Test: do it twice at rush hour. Right if both runs come in under 60 minutes.
Try it on yours
Write up to six assumptions and place each one. The map fills in as you go, and the first note in the top-left corner gets a test card to fill in.
Nothing you type is saved or sent anywhere. Copy the card before you leave the page.
Why “right if” comes first
Rita McGrath and Ian MacMillan, writing in the Harvard Business Review in 1995, argued that a plan for something new is mostly assumptions, and should be run as a way to turn them into knowledge as cheaply as possible, with checkpoints where you decide whether the next step is justified. Their “discovery-driven planning” only works if the checkpoint can say no. Here's the bread stall's week 2, run twice.
The test could fail, so it told you something.
Any result would have counted as a pass, so it told you nothing.
The idea
A flat list treats every assumption the same, so you check the easy ones and feel thorough. The map sorts them by the two things that matter: what happens to the plan if this is wrong, and whether you'd know. The corner where both are bad is usually two or three notes, which is a month's work, not a year's.
Moving the notes each week is the deliberate part. It turns a plan into a record of what you've learned, and it makes the checkpoint easy: a plan whose corner has emptied is ready to grow, and one whose corner is still full is not ready to spend more on.
Keep it honest
Go deeper
In Decisions: Assumptions. Write down a decision, weigh the options, mark the one you chose, and come back later to record how it turned out.