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The Pre-Flight Checklist
An aviation-style run-up checklist for the launch you only get to fly once — a business, a product, a big ask, a career move. A flight strip names the mission and what landed looks like, then two phase blocks (BEFORE TAXI and BEFORE TAKEOFF, renameable) hold six dot-leader CHECK items each — the things you'd be embarrassed to discover missing at altitude. At the bottom waits a boxed FINAL GATE with GO and NO-GO circles, a line for what would flip a NO-GO, and a departure date. Circle one, in pen, out loud. Pilots with thousands of hours still read every line; a NO-GO isn't a scrub — it's a date with the flip condition.
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- Making a disciplined GO / NO-GO call on a launch — a business, a product, a big ask — instead of drifting into it.
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- Composed
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