Business Model Canvas

Alexander Osterwalder's Business Model Canvas puts an entire business on one page — nine building blocks that, read together, answer whether a venture actually holds together. The right half is the market: Customer Segments (who you create value for), Value Propositions (the value you offer and the problem it solves), Channels (how you reach and deliver), and Customer Relationships (how you get, keep, and grow them). The left half is the machine that delivers it: Key Partners, Key Activities, and Key Resources. And along the bottom, the two blocks that decide if it works at all — Cost Structure (what it takes to run) against Revenue Streams (how it earns). The value isn't in any one box; it's in seeing all nine at once, so a gap or a contradiction — a segment no channel reaches, an activity with no revenue behind it — jumps out. Start from who you serve and what you offer, then work outward. Fill it in to pressure-test or pitch a model, or print it blank and map it on a wall with sticky notes.

• Landscape
• 1 page
• Planning

Best for: Sketching or stress-testing how a business works end to end — turning a vague idea into nine concrete blocks you can see, question, and connect on one page.