SWOT Analysis

The oldest strategy square there is, on one page — but built to end in a plan, not a list. Name what you're sizing up, then fill four quadrants laid out on two axes: Strengths and Weaknesses are internal, things you control; Opportunities and Threats are external, things you don't. The left column is helpful, the right is harmful, so the positive and negative halves read at a glance. Most SWOTs stop there and gather dust. This one adds a TOWS synthesis strip across the bottom that crosses the quadrants into four concrete moves — use strengths to seize opportunities (S→O), fix weaknesses to unlock them (W→O), use strengths to defend against threats (S→T), and shrink weaknesses to dodge threats (W→T). Fill it in to circulate a decision, or print it blank to run the analysis live on a whiteboard and cross the quadrants into action together.

• Landscape
• 1 page
• Planning

Best for: Turning a scattered gut-check about a decision into a clear-eyed square — and then into four moves you can actually run.